What is on-page SEO? How can on-page SEO optimization determine the success of a website? What are the mandatory on-page SEO factors that can elevate your website? If you have any one of these questions and curious to know more about on-page SEO, then you are in the right place. Kindly proceed further to get all your questions answered by in-depth research and thorough analysis.
This detailed on page SEO checklist is dedicated to improve your website reach in the digital spectrum. The hidden details and the knack of using on page SEO checklist is a major factor in bringing the best out of any website. There are certain on page SEO elements that play a crucial role in optimizing content and HTML source code.They clearly define what your webpage is and what information it is providing.
You can design a proper and perfect SEO checklist template with the imperative information we have provided here. SEO techniques on page optimization include page titles, headers, URL, text content, meta descriptions, internal links and much more. Starting from on page SEO for eCommerce to a single on page SEO tips, this blog is aimed to deliver the best recommendations from all aspects, covering all the bases on an successful on page SEO checklist.
The bottom line here is to rank higher in Google search results (any search engines for that matter), your website needs to be optimized from both technical perspective as well as from a writing perspective. By following the perfect on page SEO checklist, you will be able to reach your target audience much easier. The idea of implementing the perfect on page SEO checklist will keep things focused on the searcher’s query.
Table of Contents
On page SEO Checklist – Content Focused
If you have the slightest idea about SEO then you will not deny the fact: “if you want to rank in a search engine, then start delivering the best content.” But still, aren’t you curious in knowing about the nuances of content that impact your on page SEO factors?.
Content plays a critical role in any SEO strategy, and this part of the blog deals with the enlightenment of mandatory things that should be included in an on page SEO checklist; with respect to content creation and delivery.
What is the first thing that comes to your mind when you think about on page SEO optimization and content on the page? If your answer is keywords, trending topics and optimized content, then you are moving in the right direction, if not then please think about the direction you are heading to. Never try to stir the pot that is clear for consumption. Take simple yet effective steps in planning your content for the website.
The points mentioned below are the result of extensive analysis and opinions from the experts. Make sure that you include these points in your SEO checklist template from a content perspective.
Any SEO related excellence starts with identifying and implementing the perfect keywords. The same also suits for delivering the perfect on page SEO checklist. Keywords are an essential part of any on page SEO optimization.
They are imperative from two perspectives; first, it will confirm the audience search intent on the internet and ensure that your page is related to what they are searching for. Second, they deliver the right message to the biggest search engine (Google) which in turn will improve your page ranking.
To bring things into a single, please allow me to explain the importance of using the right keywords.
Using the right keywords simply means, identifying the user search intent behind every single search. A constant reminder on why a potential customer might be searching for any particular keyword, that too if your website or service or product falls under a highly competitive niche. There are many tools that aid in identifying the right keywords.
While formulating your on-page SEO guide, you need to have keywords in the top priority list. Some of the best keywords identifying tools are mentioned below, they help you in selecting the best tool for your purpose. We have done the research and analysis part and now it is your time to get the right one for your business purpose.
- SEM Rush
- Buzz Sumo
- Ahrefs’ Keywords Explorer
- AdWords’ Auction Insights
- Crowdsourcing Keyword Research
- Tag Clouds
- WordStream’s Free Keyword Tool
Some of these tools are free and some are available in the pro version but the performance of these tools is not second to none. They are designed and developed with the sole purpose of identifying the perfect keywords for your website. Now, moving forward with the keyword research, structure, and technical part.
Keyword Research – Identifying Primary Keyword
“On-page SEO factors 2021” is among the most searched keywords in recent months. Your on-page SEO checklist must include a prominent place for the primary keyword, the page will have a wonderful reach if the steps in identifying the primary keyword are followed without any glitch. On-page SEO starts with finding the best keyword for a particular page with informative content.
Before finalizing your primary keyword for your on-page SEO checklist, you need to get answers to the below questions;
- Is the keyword relevant to the main topic of the content?
- Is the keyword regularly searched by your target audience?
- Is the keyword within your website’s competitive power?
- Is the keyword suitable for the page and the information provided in it?
- Does the keyword have the potential to bring in more visitors?
Now, when you understand the true potential of these questions you can easily identify the primary keyword. A perfectly optimized SEO page is your first step in reaching the right audience. For any primary keyword you choose, the main criteria along with page relevance are the “high search volume and low competition”.
Steps to find the best keywords for your website
Same as above, there are three crucial questions you need to travel across to find the perfect keywords surrounding the primary keyword.
- How do I find the best keywords for my website?
- How can I be confident I’ll rank for the keywords I choose?
- How can I save time when doing keyword research?
To find the best keywords for your site that will actually be able to rank for, you must first understand your site’s strength, a.k.a.your Competitive Power. Focusing your efforts on low competition keywords that are within your site’s Competitive Power will save you time and effort on fruitless pursuits. In other words, you won’t waste time creating content for keywords that are too competitive for you to rank for.
- Identify the site competitive power – Your site’s Competitive Power is a measure of your site’s ability to compete in SERPs (search engine results pages). You can increase your chances of ranking by choosing keywords with a competition score that is at or below your site’s Competitive Power.
- Start the search for SEO keywords – Do you already have an idea for content you’d like to create? Is there a site in your industry that represents the audience you aspire to attract? Think—competitors, industry publications, bloggers in your niche, etc.
- Find the best keywords for your site – Now that you’ve got a great list of keyword ideas that are relevant to your site, you can sort and filter to narrow it down to the keywords you want to create SEO content for. The list generated based on relevance won’t waste time shifting through thousands of keywords removing the ones that don’t make sense for you. And because you know the Competitive Power of your site, you also know where to focus your efforts with greater confidence that will fetch you results.
A Perfect Keyword Research checklist
The below checklist points are aimed at delivering the best keywords in a short span of time. The foundation of any successful SEO optimization is based on selecting the right set of keywords.
Long-tail keywords from Google Suggest – Simply type the primary keyword in the Google search engine and wait for a couple of seconds. Google will suggest some options for your search. They can be used as long-tail keywords. Check the list of long-tail keywords you have included on-page and also make a schedule to update them in regular intervals.
- Make use of Google Keyword Planner – It’s technically designed for Google Adwords. That said, it’s still VERY useful for SEO keyword research. After all, the data comes straight from Google. So you know that it’s super accurate.
- Make use of online communities – Often visit communities that are related to your business and make note of the trending topics or technologies in the chats. This will allow you to identify the exact trending keywords in a particular digital niche. Platforms like Quora, Reddit, Medium and vocal allow experts in the digital space to come together, it can help you to identify the keywords that will nudge your page towards better ranking.
- Low competition Keywords – Be clear and precise in choosing the keywords with maximum volume. Check and re-check the keyword volume for all the keywords you have used in all the pages. Using low volume keywords have minimum impact on your website, replace low volume keywords using SEO techniques on page. Maximize the reach and audience base by selecting the right keywords.
Make sure that on page optimization activities are enabled and implemented before the launch of your website. On page SEO optimization is initiated with the use of proper keywords. On page SEO elements are a major factor in determining the right keywords for your website.
There are certain keyword entities that need to be considered and kept in mind while you are planning to have the best version of your website in terms of keywords. Make sure that your on-page SEO checklist is comprehensive and is planned out to deliver the desired results.
Identifying the invaluable keyword entities
A major part of SEO techniques on page with respect to content revolves around keywords, hope you are clear about that now. To make things easier for you in identifying the perfect keywords, there are certain qualities to look out for in every keyword you are planning to introduce into your website. Make note of these keyword properties or you can even call them the prerequisite for a perfect keyword.
- Know your primary keyword – You are planning to introduce many keywords on your page. But there should be a set of primary keywords that directly indicate the users about what you are and who you are. Put a list of keywords that are high in volume with respect to SEO perspective. Identify the one that is closely related to what you are delivering to your customers through the website.
You can use any of the tools that have been mentioned above to get hold of your keywords. Whatever may be the tool you use, make sure that the keywords are relevant and indicate the user your purpose in the digital spectrum.
- Primary Keyword Assignment – When it comes to on page SEO checklist, there is a mandatory unwritten rule regarding your primary keyword. A primary keyword should never be associated with more than one page of your content. I repeat, never make that mistake.
Yes, there will be more than one page on your website with similar or relevant content but, make sure that the primary keywords chosen are different from one another.
If you make the mistake of assigning more than one page with the same keyword then it will result in keyword collapse or cannibalization. This confuses the search engines, the search engines don’t know which page is more important and there is a high probability that neither pages are neglected.
Make sure that this issue is not present in your website at any point of time, mainly before you launch. Make it a priority in your scheduled checklist so that the mistake is not present when your website goes live.
- Know the Trending Content Formats – You might be comfortable with a style of delivering content, but that need not be the best format out there. Make sure that the content you are delivering is the best form for on page SEO factors of 2021.
Outdated style with futuristic information can still be neglected by the reader. As soon as a person enters your website, the first thing that catches their attention is “how you present your content” subconsciously humans are programmed to be impressed by the first look. Therefore, make sure that the content you are delivering is suitable with the style in which you are presenting it. Make sure that it suits the needs of your audience.
- Plan your Content Based on Keyword – Obviously, you will have a planned approach towards updating your content on page, why can’t you plan the content based on keywords? Well, yes I get it. Usually contents are updated based on the technological updates, trending features and updates that can be expected in the future. It is a good approach but make sure that you allocate a separate place or part related to content updates based on keyword planner.
There are three points to consider when you are planning your content based on keywords. Please make sure that these three pointers are satisfied in every case.
- Keyword with Intent – Provide content with keywords that indicate what the user is looking for.
- Content and keyword to fit the sales funnel – Customer journey mapping template, to fit the specific user purchase funnel.
- Content better than the present – Always focus on creating and updating content that is better and more relevant to the present one.
- Title and Heading – A majority of the on-page SEO factors that revolve around content has one thing that is often overlooked. Title and heading have a predefined syntax that should be consistent and considered all the time.
There is one thing that a search engine cannot resist at any point and that is Title embedded with the primary keyword.
Before getting to know the optimization tips for titles and headings, please allow me to present to you some points for creating search engine irresistible titles and heading.
- Headings based on your target audience
- Inform user about what they can find under the heading
- Answers the most sort out questions
- Makes life easier
- Solves the most complicated problem
- This leads to a positive impact on the reader’s perspective
- Never deliver misguided or clickbait information
- A title should converse directly with your audience
- Induce a curious angle to what you are focusing on
- If you have data (numbers or percentages) include them
- Induce a sense of urgency and be clever about it
- Finally, don’t forget to include your keywords
These are the general on page SEO optimization techniques that are useful in gaining traction from a large and targeted audience base. Your title should be appealing to both audiences and search engines.
Note: Satisfy search engines’ criteria by including primary keywords near the beginning of the headlines and serve audiences by writing a descriptive yet precise title that tells readers why the content is relevant and invaluable.
What is the first thing that comes to your mind when you think about “H1 Tag”, yes, you are absolutely right and spot on. Titles on your page should be wrapped with an H1 tag. The H1 tag is nothing more than a simple piece of HTML code that allows the search engines to identify the titles of the page.
6. Keywords in Content – Choose keywords related to your content and make sure that the terms and phrases are synonymous or semantically related to your primary keyword. On page optimization activities are sometimes specifically referred to (LSI keywords) latent semantic indexing keywords. Make sure that you perform effective keyword research that closely matches your primary keyword.
There are numerous conditions that need to be met while choosing your keywords and they must be in accordance with ranking in search engines. Be clear and follow a precise pattern where keywords are not present to misled your audience base. The important aspects of an on page SEO checklist will cover all the bases and also will allow you to make the most out of it.
An on page SEO guide starts with the content part and will progress towards the remaining aspects that can deliver the best-ranking page in the internet space. The on page optimization activities revolve around content and keywords most of the time but to have the perfect page you need to concentrate on other aspects of the page also.
Proceeding further we will go through other regions of on page SEO optimization that can enhance the way you operate. The following on-page SEO factors will enable you to gain and reach more audiences in a short span of time.
Successful on-page SEO – Mandatory Checklist to follow
Now, don’t get confused, the word “mandatory” here means, extremely vital. For example, when you consider on page SEO for eCommerce, you will start from content and will go through every single product on the pages. Every single minute detail must be taken into consideration. When the question “how to learn on page SEO” is asked, the answer should cover every angle of it. Therefore we have taken the liberty to deliver you with all the information when it comes to making your page the best one.
This part of the article is completely focused on delivering the best on page SEO tips. All the on page SEO elements are out there with a single motive, and that is to intensify your reach.
URL and Title – A hand in hand combination
If you are determined to enhance your SEO checklist template, then the title is the first thing to start with. The power of a good title should never be underestimated. Title is the first thing that grabs your audience attention, not only a critical factor but also plays a major part in increasing the package click through rate [CTR].
Using titles that are misleading audience intent can cause a huge issue in terms of credibility and trust. Once your target audience understands this, then you can bid farewell to increased clicks and better engagement on your website. Also, the title should not be too lengthy. Clear and concise titles are to be taken into consideration. A crisp title with a clear message should be sufficient to create interest and impact.
Before you take all your perfectly placed pages live, spend some time to make sure that all your pages are given perfect titles. It should not only be for users but also for crawling. Make sure that your on page SEO checklist is followed to the letter. Have the best title tags you can possibly think of in your pages. Also, make sure that your H1 tag and title is not repeating, but should be related to each other.
There are some points that has been gathered in an effort to deliver the best titles
- Three best practices for effective titles
- Use of numbers
- Simple yet fact delivering
- Curiosity trigger
These three things are an integral part of any well performing title. Make sure that conditions are met before proceeding further. Be sure that your title meets these demands.
- Better words, Better CTR
Titles should guide your page visitors and kindle their curiosity at the same time. It
should not be a click-bait but should urge users to take action. This plays a crucial role in enhancing the way you attract customers and earn their trust. How can you do that?
Well, it is fairly simple, make question tags to dance to your tune. “What, where, when and how” these question tags are invaluable in making the customer and users click on the title.
For example, when you are planning on an article about iPhone prices, what stops you from using the title “How cheap is the iPhone? Or when can you get an iPhone at a cheap price?”
These titles are simple, it shows the intent and also at the same time provides your audience an opportunity to click on the title and get inside the article. All your titles should be clear and precise when it comes to delivering the right message across to your audience.
Now, coming onto the URL part. Yes, you heard it right, Uniform Resource Locator [URL] is not given the importance it should be given. The URL should be quick, simple, easy to remember and definitely no numbers please. Similar to the title, your URL is the perfect place to embed your keyword. A common thing when it comes to evergreen on page SEO guides is, having a numeric free URL, but there is an exception, article or page is with respect to a particular year or statistics.
Also, you need to make sure that the URL with numbers, meaning, years are updated when moved to the next year. For example, when you have a page explaining about “Trending SEO practices of 2021”, then obviously you need to update the title and URL along with the content for the next year along with the content of the article. These things should be considered when you are planning for an URL that has a year in it.
Now there are some important pointers that need to be kept in mind while formulating your URL. Also, these pointers are essential in delivering the best URL when it comes to on page SEO guide. To deliver a perfectly optimized SEO page, you need to have certain conditions that need to be met..
- Short URL and Keywords
In the previous part of the article, we discussed the importance of having a relevant URL and the impact it can have on your website. When it comes to on page SEO factors, the URL length is crucial.
Have you ever thought about it? If not, then please pay attention to your on page URL, are the URLs in your website too long?
There is a major correlation between the length of your URL and search engine ranking. To be more precise, short URLs have major advantages over longer URLs. The most used search engine on the plant, Google, recommends using “simple URLs” and it advises against the use of “extremely long URLs”. They are more inclined towards user friendliness from an SEO perspective.
In our analysis of the internet sphere, the ideal connection between URL length and ranking factor is clear. It is evident that when the URLs are shorter with precise and perfect keywords, the ranking is higher. The URLs with similar or even same keywords that are long are ranked below the shorter URLs.
The average length of URLs in the first ten search results of Google is 66 characters. Have you ever noticed it?, well, from now on pay attention to it. The average length is 66 characters. Yes, it is an undeniable fact. When you take a note of it, it will be clear, the URLs on the trending pages are almost 40-70 characters. There are numerous reasons for a short URL to perform well.
Your on page SEO checklist is not complete without having a perfect short URL. Make sure that it is perfect and aligned with the on page SEO tips. The checklist must include this and every single page URL must be noted before final fix.
In recent years, it is evident that short URLs are a leading factor in getting more organic traffic and CTR. When you look at the bigger picture, you clearly see the recent market is focused on increasing CTR organically and this is one of the best ways to do it.
On page SEO for beginners can include long URLs, there is no flaw in it. But it should be rectified as early as possible. When you have a long URL it tends to point to a page that is multiple clicks away from the homepage. It makes room for less authority and less ranking.
Therefore, make it a point to form short and clear URLs that are aimed to enhance your on page SEO optimization.
Modifiers for Title Tags
So what are title tag modifiers? Have you ever used them to enhance your titles? Well, you definitely would have used them without your knowledge. Title tags modifiers are nothing but words and phrases that can intensify and elevate titles. Some of the often used title tags modifiers are; best, ultimate, top ten, launching and so on.
Embedding effective title tags will have a huge impact when it comes to on page SEO elements. They may vary depending upon the title usage but every single one will have a strong impact. It also helps in on page SEO optimization. Assist users to clearly identify and understand the intent of your pages. Embedding title tag modifiers are essential and crucial if you are planning on improving your on page SEO factors.
Usually, title tag modifiers do not have a direct impact on ranking factors or on page SEO elements but they play a crucial role in increasing your CTR and that is a proven ranking factor. Make changes to include vital title tag modifiers and map the intent to each stage of the funnel. It can be considered as the best way to improve CTR in a short period of time.
Placement of Keywords
When you prepare a page, there will be numerous keywords planned to be included in that page. While proceeding with the page there are places where the keywords will be placed without any intent, better try to avoid them. But, keywords should be placed strategically, else the true potential of your keywords will never be unleashed.
Make a conscious effort to include (don’t stuff) keywords in the introduction part of your page. When it comes to any on page content or blog, be sure to include the best performing keywords (primary keyword) within the first 150 words. This kind of strategic placement will result in the best results. Incorporating vital keywords in the initial part of your page will result in better page visibility and reach. When it comes to the SEO checklist for on page content, keyword inclusion must be taken seriously.
Never, underestimate the potential of proper keyword placement and the impact it can have. When it comes to on page SEO optimization activities then keywords are imperative. Be sure to place the keywords in the right place and it can help in enhancing the revenue.
Linking – Both internal and external
Link building is a part of on page SEO optimization, and it should be emphasized in your on page SEO checklist. Links help search engines to connect and understand the online content. When this part is missed then it is a huge step backwards. Make sure that you add relevant links to other pages on your site and when it is possible, use the target keywords in the linked page as anchor text from the page.
A perfectly optimized SEO page will have link building as a major reason for it. External links, meaning the links leading to other pages or sites will allow crawlers to understand your content.
A kind of enhanced partnership that benefits both. Include relevant, vaulaube, and high-quality outbound links that lead to other pages when you mention a resource or cite a source within your content.
Before you start the process of link building, keep in mind to check the ranking of the pages or sites, be sure that the sites you are using for link building are high quality with top notch Alexa ranking and Moz authority. Also, an important aspect of on page optimization activities is to make sure that the user does not leave your website after clicking the link. All the outbound links must be designed to open in a new tab and this will keep the website open while the user temporarily visits another site.
If you ask “what is the most important on page SEO factor?” then the answer will be evident, it is content and content building links. SEO techniques on pages once optimized have a high probability of gaining more visitors and visibility in the search engines.
Click through Rate [CTR] and Meta Description – Optimization Checklist
CTR is an important factor for all the websites, whatever you may do, the end result should be increasing your audience base and customer engagement. Why do you need to have this part in your on page SEO checklist? What is the important correlation between meta description and CTR?
On page SEO is not only about doing things that directly influence the rankings but it plays a crucial role in optimizing the page for users. Therefore meta descriptions are vital and intensifies the reach and audience engagement. A meta description contains the exact keywords the user will be looking for, the keyword will be highlighted in the description.
The keywords are clear indications of better on page performance and it must be user friendly and should extensively support the intent of the user search. The meta descriptions are imperative for enhancing your on page SEO and there are certain un-witten guidelines that need to be followed.
- When the meta description gets too long (approx: above 160 characters), then it will be truncated in the SERPs. Make it short and meaningful.
- Using keywords in meta description is ideal but don’t shoehorn them if they don’t fit in naturally. It will be awkward for the user to read and thus will reduce the audience engagement with your pages or sites.
- Meta Description provides the internet users a clear idea about what you are offering to them; in terms of product, knowledge or service. So make it clear and don’t forget to include keywords that can bring up the ranking factors.
Meta descriptions are essential and they play a crucial role in improving CTRs, as the time progress allows the meta description to be updated regularly. Plan a schedule and regulate the update of meta description and that indirectly increases your CTR. This blurb of information should support your meta title and on page content. The intent should be to give a peek to the user about what you are offering, not to mislead them.
Content Types – SERP
The recent research updates in the search algorithm of Google has emphasized more weightage on user intent. An essential step of on page SEO optimization with the keyword qualification process. A critical step when it comes to determining how you will target the term – i.e. what content you’ll create to rank for it.
What are the content types you are going to publish? Will it be;
- Category pages?
- Blog posts?
- Resource pages?
- Articles about Product?
You make the best content in the world with extraordinary information but it will be invalid when the user intent is not satisfied. Delivering content that meets users intent will enhance the page reach and audience response. You can check which is the right type of content for your keywords by looking at the current SERPs.
One of the most important on page SEO optimization processes, semantic is the process of enhancing and building more meaning into the words you use in your content. The true meaning of semantics is to let the users know what your pages are about, not simply answering their queries.
On page SEO checklists must give high priority for semantics simply because they are invaluable in retaining and bringing more customers into your page and site. A perfect semantic plan should answer the user questions without deviating them from the original intent.
By planning and executing a perfect semantics, the chances of ranking higher in the search engine results increase multifold. Delivering, to the point, in-depth content will increase on page value and website ranking. Search Engine is inclined to send users to pages where they will find the most relevant information they are looking for.
To put it in simple words, semantics is nothing more than
- Better chances to obtain and include a variety of keywords
- Increased opportunity to rank higher for a longer period of time.
Among the on page SEO tips keyword ranking holds a prominent place and with the help of proper semantics the ranking may become sustainable over a long period of time thereby increasing traffic and reach. If you look at Google’s algorithm keenly, you can clearly see the effort taken to match search queries with most relevant results. All the user needs to do is, ask the right questions and the search engine is happy to deliver the results. More queries with more relevant results.
Copywriting and UX
The latest synonym for SEO is UXO – User Experience Optimization. The whole SEO experience is based on increasing user engagement by effectively ranking every single page. The recent addition, the best way to enhance the reach and brand awareness is through enhancing the user experience. Google uses a set of different behavioural signals to access user behaviour and experience. All these factors are based on increasing CTR, time on site, dwell time, scroll path, social signals and more.
Among the SEO optimization activities, traditional SEO should be given importance but at the same time what about recent developments? Sticking to proven old techniques is good but at the same time evolution is mandatory. If you fail to optimize your on page SEO with respect to recent developments, then forget about better ranking and engagement.
Use every chance to make user experience special and memorable. When it comes to on page SEO factors, the experience you deliver to your user is extremely important. Make sure that you provide top notch user experience and deliver an everlasting impression.
Crawlability and Indexability
Provide space for your website to crawl or else all the SEO work that has been put in will be in complete vain. What is the first thing that comes to your mind when I say crawlability?
Effective backlinks? Extraordinary content? Perfect on page SEO checklist?
Well, all of these are crucial contributing factors for positioning a website in on top of search results. They are not the only ones, often forgotten and undervalued in most cases is – crawability and indexability. But the sad truth is a majority of the beginners have not heard of them.
Plan a perfect schedule to check the factors that can dampen the crawlability and indexability. The major factors that affect your website is;
- Broken links
- Not sufficient internal links
- Gap in a clear sitemap.xml
- Implementation of non-index tag
To clearly understand these two terms, you need to see things from a search engine perspective. The main reason these two factors hold a place in an on page SEO checklist is their importance in bringing your website in the top position of SERP.
Crawlability, to put simply describes the ability of the search engine to crawl and access the content on a page.
Keep in mind, if there are no crawlability issues, your on page SEO checklist is near to perfect. The perfect crawling factors will allow the web crawlers to access all the website content easily by identifying links between pages. Also, when you look in between the lines, it will be clear that having a couple of broken or dead links have a huge negative impact.
Indexability, it points to the search engine’s ability to analyze and include a page to the index.
While the most used search engine on the planet, Google, can easily crawl a site, it may not necessarily be able to index all its pages, typically due to indexability issues.
Every single page needs a perfect checklist that ensures the reach of it. Plan and follow a perfect schedule to make it happen. All the vital metrics will bring you one step closer to victory in reaching the right audience without any hindrance.
Making the perfect on page SEO checklist with ideal crawlability and indexing requires monitoring of the below mentioned factors.
- Sitemap submission to webmasters (like Google, Bing, Yandex)
- Content Update (A regular schedule to follow)
- Internal Links strengthening
- Say no to duplicate content
- Increasing page load speed
All these factors together contribute to intensified crawling and indexing. It needs to be included in your On Page SEO guide. Once these factors are crossed on your SEO checklist, you are good to go. Make sure that all the factors contribute to enhancing on page optimization. When you get the perfect answer for “What is the most important on page SEO factor”, it is easy to identify and monitor the progress of all the pages.
Apart from all these mandatory on page SEO checklists, there are some important checklists to be followed for a perfectly optimized SEO page. The main aim of on page optimization activities is to enhance the on page visibility and audience engagement. From a SaaS on page SEO to a well established website, on page SEO factors are important. Below are some of the vital points that will be useful when you prepare your on page SEO tips.
- Page Load Time – The faster your page loads, the better your audience engagement.
- Mobile Device Friendliness – The increasing number of mobile device users must be taken into consideration. Make your on page SEO optimization mobile device friendly.
- Content Length – How long is your content? Highly informative contents with all the essential information will be long but that should not make your audience close the page asap. Be clear and precise in what you are launching.
- Optimized Images and Markups – Optimizing images in an on page SEO checklist is a mandatory part. Every single image on the page should be optimized for improving the page performance and should be effective enough in conveying the message across. Among the on page SEO factors optimizing images and having the perfect markups are extremely important.
When it comes to the case of schema markups, the code needs to be placed clearly in the proper place of the website. Schema markup is nothing but a simple code that should be placed on your website to intensify the search engine results. A valid or perfect schema will allow search engines to bring up your pages to more relevant internet users.
If you look at the image above, you can clearly see that both the sites are extensively using schema markups to deliver most relevant information to the audience and also they target the audience by providing more information on the top of the pages. If you’ve ever used rich snippets, you’ll understand exactly what schema markup is all about.
On Page SEO – Ranking Factors to Include in your checklist
The whole objective of an on page SEO checklist is to enhance your page visibility and ranking factor. When it comes to SEO techniques on page, the main objective is to intensify the reach as well as revenue of the brand. Know the plethora of options you have when it comes to ranking your website. Every single page is important and it needs to be handled effectively for making the best of every aspect.
Website Audit – Mandatory Checks
Auditing a website is no small task, there are numerous factors to be looked into and each requires specific attention. When you look into it from an on page SEO checklist perspective then it will be clearly evident that each and every single point will have a huge impact on the whole website.
On the whole when you look into the aspect of auditing a website, it may seem like a humongous task but when it’s broken down, you can clearly see the flow of it. There are multiple factors in play for a perfectly optimized SEO page. Every single factor is important and it will become a necessity in enhancing the website on the whole.
With all this being said, please allow me to provide you with the imperative factors in determining the impact of the information.
- Content Factors: In the hope that you have read the above part of the article which explains in detail about the factors of content, we are proceeding further here. If you have not, then please spare a couple of minutes to read it.
Along with this, there should be a specific method employed to identify any duplicate content present in your website. Plan the process and ensure that there is no duplicate content. Among the on page SEO factors, identifying the duplicate content holds an important place.
So, what are the content factors that fall under this category? To make it simple, remember this: SOS-C
S- Schema MarkUp
O- Site Architecture
S- Organic Audience Attention
C- Click Through Rate
Simple to remember, Right? They are not the particular order in which they should be executed but still this will be essential when you plan and proceed with the SEO techniques on page. There are important factors that “MUST” be included when a website audit is conducted. Of course, there are multiple factors, but these four are at the bottom. Simply put, they are the building blocks when you consider the content part of your website.
- Domain Factors : This includes the basic characteristics of an effective website domain. The basic and initial step of any on page SEO optimization activities stars with the domain. Basic domain factors includes,
- Domain name
- Domain age
- History of the domain
- Keyword present in the domain name
- Length of the domain name
- SEO factors of the domain
- No penalties for the domain
- No URL query in domain name
- Domain without numbers and special characters
- Google publisher markup
- Brand keyword hybrid markup
Along with these qualities the domain name must be easily pronounced by the common masses. These are the domain qualities one should look for in any domain and this must be considered as the quality of any domain. Along with it a little brand awareness or brand specific keywords can go a long way into making the domain popular and audit safe.
Apart from there are some imperative on-page SEO factors that are often overlooked when it comes to website audit. Understand what impacts your website and follow a planned, systematic approach. This will help you in the long run. There are some essential pointers in a website audit that should be considered when the plan is to perfect the website.
- On Page Level Factors – Understand what matters when you perform audit, E-A-T: Expertise, Authority and Trust. Learn what matters when auditing E-A-T, headlines, keyword cannibalization, user engagement, and more.
- Content Length – The length of your content on the website is a critical factor. Every SEO audit must assess your website content along with image links on a particular page and the structure of the content. A must part in keeping your audience engaged and interested.
For example, in case of a SEO checklist for a blog post, the length of the content is important as it determines the time the audience spends on the page.
- Link Profile Audit – Audit generally means, identifying the faults and rectifying them. The same goes for the links in your website. There are so many methods to identify the broken or harmful links. Select the best method that suits you and remove the harmful links that can cause grave damage to your website.
The website is the biggest block and every single page is the fundamental structure that holds your website together. Make sure that every single page on the website is perfect for your biggest block to stay tall and strong.
- On page Technical SEO factors – When it comes to on page technical issues, make sure that you spend enough time in making the right decision where the performance of the page as well as your website is not affected. Learn how to spot the most common issues, including issues with robots.txt, sitemaps, and image optimization.
- Updating your Website – Monitor website at regular interval and never leave anything for chance. Understand the importance of monitoring websites, it is crucial for your website and will assist in finding a way to identify and resolve major issues. Regular updates will protect from any potential attacks.
Errors and Warnings
Errors and warnings, a part that often creates panic among website owners. While performing on page SEO optimization or website audit, the need to fix errors takes priority. This needs to be done swiftly without compromising the security of the website. Every error and warning needs to be taken into consideration and fixed as quickly as possible.
They can be classified into certain categories and it must be included in the audit process for it to be fixed within a short span of time. Now, do all the errors pose a serious threat? the answer is no, but, it may be the starting point of a serious one. Therefore addressing it in the initial stage is appropriate.
- Accessing and Indexing website
Errors in this part of the website, deals with page indexing in the search engine. An error or warning in the initial stage of accessibility is a big block that needs to be addressed.
There are a couple of different types of errors and warnings in this section that are often missed in the first look.
- Duplicate Content – An important aspect, duplicate content means using the same content in multiple pages.It will confuse the search engines and cause confusion for the search engines to list the right page. With the presence of duplicate content it becomes harder for the search engines to determine what to feature in the search result pages (SERPs).
The moment you confuse a search engine, it causes havoc for all the pages. Therefore it is mandatory to include duplicate content part check in the initial as well as in the final stages.
There are a number of ways to identify a duplicate content and remove them but the more common one is the use of canonical tag. Using a canonical tag will allow the search engines to know about the page that should be indexed.
- Non index Tags – Now, in some exceptional cases, there might be some pages that should be present in the website but should not be indexed, in that case you can go for “Non Index Tags”. This allows the search engine to skip the pages that you don’t want to be listed.
The problem with this is forgetfulness, in the majority of the cases people forget that they have used non index tags in the website. This will disrupt the flow. If the tag is not taken seriously then search engines end up not indexing pages that actually should be indexed.
It is a grave mistake to avoid at any cost. Maintain a separate list that keeps track of pages that are indexed and non indexed. In fact it is one of the best steps to be added in your on page SEO checklist.
- Use of Inline Frames – If you are hearing about iFrames (Inline Frames) for the first time, then please allow me to explain to you in simple terms.
An inline frame is an HTML file placed inside of another HTML file on the website.
It is simple but has the ability to hurt the page load speed and user experience at the same time. When you look deep into this part, it will be evident that the content technically is not present within the code of the page. Any and all content present within the iFrame is kind of invisible to any search engine and it will lead to low quality pages with minimal content.
It will hurt page performance, increases page vulnerability, causes confusion and will irritate users on the page. Perform a proper audit to ensure that this is not an issue.
- Low Word Count – You might have heard about the disadvantages of
using too many words in a single page, but what about using less words? There are pros and cons for everything and word count is not an exception.
When your page is too short to do justice to the particular topic then the chances of search engines deeming the content too thin or low value is high.
Let me be clear, this does not mean that word count is a ranking factor, in fact word count is not a ranking factor. The crucial thing is how the information is carried across the user base. Whether the information is what the reader is looking for or not.
Among the on page SEO factor checklist, the most often ignored part is this, but the importance of rectifying this cannot be taken lightly. A typical SaaS SEO checklist will have all this embedded in them for better audience reach and brand awareness, similarly, for any website there must be a proper planner to execute all the steps in a proper way.
The text on the page should be precise, clear, thorough, robust, skimmable and most importantly should explain what the page is trying to convey across to the users. Also, from the keyword perspective, with low word count the chances of embedding vital keywords drops drastically.
Mobile Device Friendliness
If your page or website is not optimized for mobile devices then you can say goodbye to a majority of the internet population. This is a fact and it is predicted that in the near future the number of mobile device users will increase exponentially.
Using Accelerated Mobile Pages will increase page loading speed in mobile devices. A simple open source HTML framework that provides an effective way to create web pages which are lightning fast, and smooth in mobile devices.
So, what does an AMP have to do with an On-Page SEO checklist or with website auditing? It is simple, when your website or an individual page of the website is updated make sure that it is mobile device friendly. As mentioned above, the number of mobile device users are increasing at a rapid pace and make it a priority to enhance your website’s mobile device friendliness.
When the page is not optimized for mobile devices then it is difficult to get the page ranked. This common error needs to be fixed. Always make sure to have the best performing pages when it comes to mobile devices.
- Fix Deprecated Elements – Once you get familiar with AMP, the need to remove outdated tags present in the AMP document must be taken into priority. It should be performed from time to time for smooth functioning of the website. It is mandatory when you are presenting your website on mobile devices.
The reason for asking these errors to be rectified then and there is, we never know when the algorithm will get updated. The update may give more weightage to these types of errors. It is better to be safe than sorry.
Server errors cause a huge headache in numerous ways and it should be addressed immediately. The majority of the server errors are with the status code 4XX or 5XX (X denotes the numerical digit specific to that error). Each error happens for a different reason in the server, it must be identified and rectified without any delay.
If there are more server errors in the page then the visibility of the page will be affected. The more pages you have that return 4XX, then it will result in fewer visits by Googlebot, because it will run up against its limits. With too many errors, the page ranking also will get affected and will undermine the link opportunities.
In the case of server errors 500-509 point that the server is not capable of performing the visitor’s request. In any case, the ultimate blow will be to the page ranking, it can completely destroy the website in the long run. Make sure the SEO checklist template you formulated has a place for fixing these errors.
Server Parameter and Security Measure Error
As for the server parameter and security there are mainly three things to be considered when it comes to these errors.
- Insecure password input
- Mixed Content
- Name Mismatch
Among these three, Google with respect to mixed content has numerous times mentioned about warnings being sent for the use of mixed content. In the recent past, the planet’s most used search engine has declared that it won’t load mixed content. If a page includes both HTTPS and HTTP content, it is highly vulnerable to hacker attack. Excise these unsafe links or else it will soporific the entire website.
Now coming on to the insecure password input field will make an HTTP page completely unprotected. Password input: <input type = “password”>. It rapidly increases the chances of password theft in the digital spectrum. Therefore any warning related to this area must be capitalized on and fixed without any delay.
Keeping a secured password should be the utmost priority. Enhance security and minimize the warnings that are related to it.
When it comes to common name mismatch, be sure that the domain name for the SSL certificate completely matches with that of the name displayed on the address bar. Update the TLS version often and neverstick with the old version for a period of time.
Redirects and Links on page
Link building and redirecting, an integral part of On-Page SEO checklist. It is one of the most important phases in any SEO process. It enhances the website visibility along with improving user interaction and engagement on the website. The perfect SEO checklist is not complete without the use of internal links and redirecting.
There are typically three facts that need to be considered when you look into links and redirect from errors and warnings perspective.
- Page without any links – Orphan links
- Links to the redirected pages
- Bad page links
Orphaning a page is not a good practise. To say it bluntly, is you want Google to crawl and index your content then the search engine needs to find it. Link building is one of the best ways to do it. Orphan pages will remain unindexed even when included in the XML sitemap. Make sure that no pages are left orphaned when your website is ready to hit the digital spectrum.
When the redirect links are added to the page, double check if they are to the landing page or not. Be certain in not linking the page to any of the doorway pages. It is a blackhat SEO technique that is capable of completely destroying your SEO campaign. Never use this method, a small mishap can be catastrophic.
What is a doorway page? A doorway page is a page that ranks for one keyword but redirects to another page.
The page loading time of a website is a critical factor when it comes to audience engagement. It is incredibly important to any website and all the pages in the website must obey the standard page loading time. Ideal page loading time is estimated to be between 2-5 seconds, anything longer than that can cause damage to the site reputation.
For better loading time, it is imperative to use browser caching. If you are using caching, the site load time is reduced. Instead of loading the site completely each time, a part of the site will be loaded from the cache in the browser. This ensures faster page loading time and also with the help of caching, the user engagement will be increased.
To make the page load faster, it is essential to deliver compressed high quality images. The size of the image plays a major role in the page loading speed. By not enabling compression of images, you are taking a huge step towards chaos with respect to page load time. Before you make the big call make sure that the page loading speed is optimal.
These are the most important points that should be kept in mind while formulating a checklist and this alone is not enough. Every single stage of operation involves the unique steps that are directed towards better performance and audience experience. This will allow the audience to stay with you over a long period of time.
HTTPS Secure and Accessible Website
A crucial and imperative part of the on page SEO checklist and optimization activity. An on page SEO guide must have a specified part planned for making the website secure and accessible. In simple words, the search engine must be able to look at another page through the URL and identify the type of content that is being delivered to the user.
A typical URL will be the identifying factor for the website when it comes to ranking and indexing in the search engine. If the URL is of so much importance, then why can’t we secure it with a HTTPS.
- A perfect code-builder must be used for creating a website
- The use of robots.txt will tell Google about the site information
- A properly structured sitemap that gives all the necessary information about the website
- Make use of sitemap to improve crawl. It will increase the impact of SEO work done to enhance the page indexing
HTTPS is not a factor that is used for deciding whether or not to index a page but a compact bomb when it comes to ranking factors. Having a proper HTTPS is excellent for users and it builds trust among the online community. Every second you delay in getting an SSL certificate, you are gambling with the website security.
Internal SEO Linking and Site Performance
As mentioned above, link building is an essential part of enhancing site visibility and audience engagement. Internal linking is imperative in intensifying the site visibility and performance. One of the crucial On-Page SEO elements, that is capable of single handedly elevating your website reach.
Think of internal links as navigational points within the website, from an on page SEO perspective internal linking is a major factor in guiding the audience to the next step. Remember, internal links are in contrast with external links. External links will guide the page visitors to the next domain whereas internal links will guide the visitors within the website to another page.
In the majority of cases, we get so focused on building a perfect external linking structure that we often ignore or forget the value of internal linking. Enhancing a website through natural external linking is good, but at the same time certain time should be allotted for internal improvements.
If you look at the developments of internal linking, you can see a clear pattern emerging. A successful pattern to be honest, it can be used to formulate an effective strategy in internal link building. This strategy should come in handy when an On-Page SEO checklist is in the early stages of implementation. Take effort in making the best use of internal linking practises.
Internal link Building Strategy
- Identifying the pillar content pages in the website
- Building and effective topic cluster with the help of internal links
- Marking the perfect anchor text in each page
- When it comes to anchor texts, there are three things to be considered
- Relevance with the hyperlink
- Length of the anchor text
- Diversified texts
- When it comes to anchor texts, there are three things to be considered
- Getting to know about your website’s authoritative pages
- Improving the quality and ranking of target pages
- Optimizing fresh content through internal links
With all this being said, internal links offer you the opportunity to enhance the impact of digital campaigns. The above mentioned steps are hidden behind any successful internal linking strategy but at the same time you can choose or craft your own internal linking strategy that works for you . The main objective is to build proficient internal links that can smoothly guide users to from one page to another. An ideal SEO checklist template will have internal linking at the top, simply because of the impact it can have on the website.
Make a valid, conscious effort to link pages properly. When a HTTPs page leads to a HTTP page, it can cause unnecessary redirect problems. When performing internal linking on a small scale, make sure to take time and manually link HTTP pages to HTTPS pages. One small mishap can completely ruin your effort.
Remember, even a large animal like an elephant can fall with a single misstep, internal linking is your elephant and every step should be carefully placed to reach the desired result.
Site performance does not depend on a single factor, it is a combination of multiple well performing metrics that deliver the desired results. On page SEO for eCommerce is the best example for it, when you look at it closely, it projects out the intricacies of every small yet extremely significant step.
This complete on page SEO guide is determined to do one thing, one thing only and that is to guide you into the state of SEO perfection in every aspect of digital success.
On page SEO Checklist from a Technical Perspective
Technical SEO, is nothing but the methods and techniques of ensuring that a website meets the technical requirements of a modern search engine with a goal of improving the organic ranking. It is crucial in making the web pages faster, effective to crawl, and most importantly it focuses on enhancing the website to reach higher rankings.
There are a number of reasons for technically optimizing your website but the most vital one is for the search engines to present its users with the most relevant search results. By intensifying technical SEO you are providing the search engine with an opportunity to understand your website better. Also, it is essential to remember that a serious technical mistake can cost you dearly.
Yes, technical SEO will help in pleasing the search engines but it is not the only reason. Having a strong technical foundation perfectly coincides with both better user experience and search engines. Therefore it is not recommended to remove technical SEO completely from the on page SEO checklist. As mentioned earlier in the initial phase of the article, there are numerous reasons for having the perfect SEO optimization but in the end everything leads to increasing your on page visibility.
Before understanding the aspects of technical SEO you need to know the effect of having the perfect technical SEO, meaning, how does it enhance your website and the pages making it?
The below mentioned characteristics are ideal with any of the technically perfect SEO. If you are looking to embed these characters in your website, then please make a note of improving your technical SEO.
Technically Optimized on page SEO Characteristics to look out for
These characteristics are not attained with simple luck or lack of plan but with precision in every single step of the operation. An on page SEO checklist that is planned for making your website the best must include the following characteristics.
Now, let us play a game, a simple game for the smart minds. I will list the set of characteristics of a technically strong and sound SEO website. Can you analyze the level of your website in these characteristics? This will help in identifying the areas that need improvement.
- Faster loading webpages
- A recent research indicated that about 53% of the internet users are not patient enough to wait for the web page to load. Test your website speed often to know the level and try to increase it.
- Search engine crawl
- With the perfect internal linking structure, you will be able to optimize the search engine robots to crawl your website smoothly.
- No dead Links
- No duplicate content to confuse search engines
- Secure and accessible
- Clear and precise structured data
- Ideal XML sitemap
- Hreflang for international websites
These are the ideal characteristics of a technically exceptional website from an SEO standpoint. You may have the best content on the whole digital space, but your technical SEO is messed up then bid goodbye for ranking. The basic purpose for any website is to crawl and get indexed, technical SEO can take you up the ladder of ranking.
Points to keep an eye on to improve technical SEO:
- Error Pages
- 4XX and 5XX error pages. They are discussed in detail in the previous section for you to understand better.
- Thin and Duplicate content
- Site Structure
- URL and Data Structure
- A clear and consistent URL structure for all the pages in the website
- Use of breadcrumb navigation
- URL and Data Structure
- Site Architecture
- Flat and organized site structure for easier navigation, crawling and ranking
- XML Sitemaps
- 301 Redirects
- CMS of the website
- Check Hosting resources
- Check Reports
- Performance Report
- Coverage Report
- Check Crawl status report
- Check Average session duration
- URL parameters check (no influence on displayed content)
- Reducing the webpage Size
Hope I have not missed anything, if I have then please excuse the mistake. But these above mentioned seven are the base of the iceberg that makes technical SEO stand strong in the ocean of SEO. When it comes to delivering the perfect website from a technical SEO perspective, there is no free lunch.
Everything is targeted towards enhancing the website on the whole. But the point often forgotten is that each and every single page is made up of multiple single pages. Therefore concentrating on On-Page SEO optimization will eventually lead to the best website on the whole. The purpose of this complete checklist is to make things better from all perspectives. A complete all around check without missing any loops that can damage any page.
Often Ignored on page SEO improvement Checklist
When it comes to On-Page SEO factors checklist, there are multiple conditions that need to be checked and maintained. Having numerous points to remember will result in forgetting small yet significant ones. In the recent in-depth research conducted, I have found that there are some common elements that are forgotten by many.
SEO techniques on page will result in the enhanced page performance but to do that all the boxes must be checked without fail. Below are some of the most often ignored or forgotten on page optimization activities that can have a huge kickback. Every single on-Page SEO element is important, they are there for a reason, so don’t try to navigate without including it in the loop.
- Optimized website for click through rate
- Website downtime limit
- Remove dead weight pages
- Increase website dwell time
- Revamp and update outdated content
These are some of on page optimization activities that are often ignored or forgotten. Make special note of them so that the negative impact caused by them can be nullified. If you look at the list above, it is clear that they all fall under a similar category and that is user engagement in the page or in the website itself. Without having any measuring for user engagement it is impossible to gauge the effectiveness of the on page SEO optimization. When you can measure something it can be easily managed, therefore never ignore these points as that can act as a guiding light for any website in the rough sea.
Keep the pages updated and relevant by understanding your target audience intent in the search. This will allow you to gain audience attention and loyalty. Apart from these on page SEO checklists, there are some off page activities that can elevate the strength of your webpage. If you have read the link building section in the previous section, you will have a clear idea about it. The thing is there are some off page link building checklists that must be monitored at all cost.
SEO Off Page Link Building Checklist
- Guest Posting with Valid backlinks
- Reversing competitors backlinks
- Contextual backlinks with Roundup guest posts
- Influencers mentioned in the Blog
The reason for including this off page activity in this often forgotten section is, they are ignored or forgotten often. Remember, as said earlier, every small step is essential and if ignored can cause a backfire in unexpected ways. It will eventually divert you from reaching the desired results in the days to come. Plan and formulate a section of a clear and effective checklist that is capable of handling all the essential elements in on page SEO optimization.
What is the most important on page SEO factor? This is the basic question but the answer is not simple. Every part of on page SEO optimization constitutes to the site is a different perspective and none of it must be ignored.
When you formulate an On-Page SEO guide there are a lot of things to be taken into consideration, starting from the page structure, content, security and more. When asked “what is the important part of a vehicle?” The answer will be engine, it does not mean that there is no need for breaks or tyres, everything is essential and ignoring or forgetting a particular part can hinder the growth that you are aiming for. Make changes and updates as often as necessary but never ignore anything that you deem unnecessary.
On the Ending Note
Hopefully, this article has provided you with all the necessary information when it comes to on-page SEO checklist and optimization. A complete On-Page SEO guide that is aimed at making every reader understand the true potential of on page SEO optimization, understanding the intricacies and nuances of every single detail when it comes to On-Page SEO. Of course, there are sections in the article that points out at the bigger picture but at the end of it, the sole purpose is to deliver a complete package about on page SEO checklist. Irrespective of the website you have, this on page checklist is aimed to improve your website performance. I sincerely hope that this article answers the question “What is an On-Page SEO checklist?”