A website is the gateway to better business, this is not a quote or a word of wisdom from an old wise sage but reality. A basic SaaS website structure plays an imperative role in determining the audience you want to attract and retain over the years, a website is what makes the difference.
Starting from the theme, font, color, SEO, SaaS security checklist, information about your product, SaaS content marketing, plans, and images, everything needs to be perfect and placed accurately. Understand the impact a website can have on your SaaS business and build a SaaS website that can extend the true potential of your product.
Plan on how your SaaS homepage design should reflect on the website, write it down, work accordingly, and launch the website. Is it enough to make your website the best in SaaS space?
Well, the answer is in the hidden details. We have scoped the web, analyzed the best performing SaaS products and websites. Talked with experts in the industry and have provided you with the mandatory checklist for launching the perfect SaaS website.
There are a ton of factors that contribute to the success of an exceptionally well performing SaaS product and the website occupies an important place. Dotting the I’s and crossing the T’s of this SaaS checklist will be invaluable for a successful SaaS company website.
Now without any further delay, let us explore the mandatory checklist that can transform your SaaS website.
Table of Contents
Steps to follow for building the perfect SaaS website
The word perfect originates from latin, perficere evolved into perfect. Perficerce originally means complete and through. This part of the blog will give you an idea about what we are going to discuss. To put it bluntly, a foreword for the best selling novel.
Take SaaS content marketing as an example, when you scour the web you will find a ton of articles, blogs and highly informative pieces related to building the best SaaS content marketing and distribution. Now, while everyone is looking for the best strategy, some made use of all the blogs and took the best working knack from all of it.
A mixture of all the positive and best working strategies to deliver the best results, we have done the work for you and all you need to do is pick your best option. Now, onwards with the foreword, hop on the explorative express.
Information Gathering – Data Driven Approach
A number of SaaS websites or any new website for that matter is following the new and most effective “data-driven approach”. Simply put, for a B2B SaaS website copy you need to have ideal data to make it more effective. The novel way of building websites that completely remove guesswork, assumptions and speculation from the equation, and pave the way for user reliable, hard data driven websites.
Therefore, the first and foremost step of your website must be with respect to data, what data and facts are you going to embed and infuse for making your website stand apart from the rest of the crowd?
Long ago, basically in the era of initial internet and website building, SaaS companies used to spend a ton of money, effort and time in putting together a website and then start testing the effectiveness of the website once it is up and running. But, as mentioned earlier, this ancient method has certain drawbacks that can backfire in a huge way on the company.
It is for a fact, every SaaS company with adequate data on their respective product landscape is evolving. When you build a SaaS website, there should be just enough data on what you are offering along with information that shows customers how it will transform their way of doing business in the digital landscape.
Data-driven approach – Initially a small, minimalist website is sufficient. From that website you can gather information regarding the performing aspects, audience engaging element and get an overall response of the site. Then with the information gathered (bounce rate, traffic, etc) you can make changes accordingly.
Dreaming big is not the issue here but planning to build the city of Rome in a single day is, follow SaaS audit checklist, SaaS technical SEO in the initial stages to have an impact. This will lead to better transformation of your SaaS website eventually.
Visual Treat – Engaging UI and UX
Let me bring the hard hitting truth to you, you cannot engage all the users who visit your website. Yes, it is the truth, even the most informative SaaS website in the world will have its set of haters. Therefore don’t try to make every single visitor your customer. Some visitors may be looking for valid information, some searching for a source of inspiration for building their SaaS website, some simply browse but one factor is common for all the visitors and that is UI and UX.
Even with top-notch informative content and extremely advanced SaaS products, your website can go unnoticed with a poor UI and UX. A simple, easy to navigate, highly informative website can go a long way. A SaaS website structure must be simple and at the same time must have enough information for a visitor to become a loyal follower and eventually a customer.
When it comes to a SaaS homepage design, the most important factor is “how at-ease do you make your visitor feel?” The UI must not make the visitor to search the entire website for a single piece of information. The previous section “Information Gathering” will allow you to identify the factor that makes your SaaS website unique and special through the minimalist version. Make use of it and deliver the best performing website with all the possible user engaging factors. A complete package for any visitor.
Planning the pricing details on a separate menu
An exclusive page where you will inform your visitors and soon to be customers about the price range of SaaS you are offering. An imperative part of the SaaS checklist is the pricing details. A perfect and detailed pricing page plays a vital role in converting visitors into loyal customers. Pricing page is where the mighty buying decision is made, when you contemplate the importance of a pricing page, from an audience perspective, you can clearly see the impact it causes.
While scouring the web, we came across a number of exceptional SaaS products with a pricing page that has improper information or less information. You might think, “why can’t I display the pricing of my SaaS product next to the product or on the same page? Why should there be a separate page for pricing?” Well, the answer is simple, psychologically person viewing pricing details of a product want to have multiple options i.e providing your customers with numerous plans to choose from.
When you include all the information; pricing details, plan details, SaaS features page, and functionality of the SaaS product, then the page will be clustered. In most of the cases the visitor will not spend much time on the page, too much information put together will confuse the human mind. Therefore a separate pricing page is the best option.
There are some important things to remember while dedicating your pricing page and price of the products.
Pricing based on buyer persona: Segregate your SaaS product users and offer them package deals. Show a comparison chart with price details and the features that comes with it.
If you look at the above image from salesforce, you will get a clear idea about what we are insisting on implementing in your product page. A clear pricing detail, proper explanation of what comes with the product in a particular price range and most importantly, to what section of the buyers it will be the most important.
Metrics Value Scaling: Make sure you have a multi-price mindset that throttles value by taking advantage of your value metric(s).
The value metric is the marketing contact in each plan and you need to leverage that while planning your price value. For any data based SaaS products this will be a crucial pricing part.
A beautiful layout: Take special care while designing your pricing menu and page, cause this will determine your inbound traffic in terms of revenue at any given moment. Don’t cluster your page with too much information.
Pricing is a process. Treat it like one, especially when building in a sector that is as nimble as SaaS. You’ll inevitably continue to chip away at your pricing opportunity, and ensure you keep your bottom line growing and profitable.
Documentation on using your SaaS Product
Using a SaaS product is an uphill task, without a proper manual or documentation for assistance. Documentation is a crucial part of any SaaS launch checklist, if customers are new to a product and don’t have the slightest idea of how to use the product it will cause chaos in the customer support section. There are certain points to consider when formulating a fascinating documentation.
- Your Documentation Type
– How to guide
– Product Descriptions
- In-depth knowledge of your target Audience
- Easily searchable documentation – Users should be able to search the document and find out their answers without any hassle.
- Customization to differentiate each section of documentation
- Offering context-based help
- Updating your documentation when new features are added to the product
Basically a user documentation should keep your customer support at ease, meaning all the answers a user will be looking for should be in your documentation. A documentation should be on the top of your SaaS website checklist, starting from the first customer you gain, user documentation is crucial for all the users on your SaaS product.
When it comes to user documentation, the majority of the SaaS website owners will have some fundamental questions on “how to make the documentation more user focused and engaging”. The below part of the article will answer your queries and aid you in delivering the best every user documentation.
- The structural breakdown of your product
- Detailed product feature explanation
- Important use cases of your product
- Risks associated with the product
- Detailed step by step instructions on using the product
Don’t ever underestimate the power of valid, clear and perfect documentation. For a SaaS company, the ability to deliver user engaging documentation is as important as developing new features to the product. It helps you to provide customers what they seek the most – convenience, speed, and flawless services.It not only ensures that customers get a holistic understanding of your offerings but also does the heavy lifting when it comes to solving customer questions.
Clear CTA buttons and Simpler Contact Forms
The marketing tactics and trends are shifting at an astonishing pace and the one thing that has withstood the test of these changes is Call To Action (CTA) buttons. You, as a user, would have clicked a CTA button at least once in a single day of browsing the internet.
CTAs are available in various forms, sizes and colors, they perform the vital task of nudging the user towards completing the purchase. Neatly designed pop-ups, landing pages and email campaigns all have one purpose – to make you click on a button and proceed with a certain action. CTAs are an invaluable part in navigating the user down the funnel. You have a couple of CTA buttons on your website, but what about the sentence or line placed adjacent to the CTA?
The sentences placed around the CTA will serve as the best indicator of why these buttons should be the top of your priority list.
- Effective CTAs with proper hooklines
- Better conversion results in higher user acquisition numbers
- Increased users leads to more revenue generation
Like a domino effect, one thing leading to another, good CTAs are an invaluable tool in intensifying your conversion and business growth. The moment your CTAs stop working then everything else will start to collapse. I am not saying that CTAs are the building blocks of your SaaS business but they are the pillars that help in holding your business high.
Simpler Contact Forms
You have invested a great deal of time and effort in building the best SaaS product, delivered an exceptionally good looking SaaS homepage design and still not getting more leads. Have you ever wondered why? A contact form is as important as a SaaS features page for a SaaS website. A SaaS features page will help your visitors in understanding about your product but a contact form will bring them to you.
Think of contact forms as a connecting bridge between two poles, the seller and the buyer. The forms are important because they act as a subtle medium of communication between the seller and the buyer. You feel like you’re doing everything right, but you’re just not getting the inbound leads you were hoping for. If your form fills are few and far between, have you considered optimizing the contact form itself?
Mandatory Checklist before SaaS website goes Live
The above mentioned checklist points are like scratching the surface whereas the below pointers determine the impact of your website in the digital space. There are a number of checklist actions that need to be performed while a SaaS website goes live. SaaS features page, homepage layout best practices, SaaS blog design and SaaS homepage elements, all put together in a package will constitute the best performing SaaS website.
A successful and well established SaaS product in the market will have an astounding website that captures the attention of every single visitor, be it information on the product or presentation of the website, it will be top-notch. SaaS audit checklist will give you a clear, defined picture of what checks to be performed before the SaaS website goes live.
The best B2B SaaS website copy consists of user engaging factors that contributes to better business growth in an organic way. The below list is composed by keeping the importance of a well presented website.
Strap in for a fast paced journey into the checklist dimension of a SaaS website.
From the eyes of Search Engine Optimization [SEO]
SEO is an imperative part in any website success and a SaaS website is not exempted
from it. A SaaS technical SEO plays a crucial role in gradually increasing the website visitor organically. The SEO checklist part is the start for any well performing SaaS website. Below points are the important aspects to be checked before launching your website into the internet.
SEO Friendly URLs
The structure of an URL matters, it is the gateway of letting the search engine know about your website. The structure of a SEO friendly URL will have associated keywords as well as the information about the page from a user perspective. Keywords in the URL are overrated, use the URL to inform visitors about what is in the page.
ALT Tags for Images
An ALT tag for images is nothing but an HTML code that describes the appearance and function of an image on the page. ALT tags will load in the place of an image when the image on the page fails to load, also it is useful for users who are visually impared using screen readers. It helps in indexing an image properly. Your SaaS website will have numerous images and for every image make sure that an appropriate ALT tag is present.
H1-H6 Title Tags
Optimizing a H1 tag in your website might seem simple but the impact it can create is tremendous. Always remember that there should only be one H1 tag in a page, you can take this blog as an example. The title will be usually in H1 and the remaining heading will range from H2-H6 based on the requirement. A search engine will give more weightage for an H1 tag when compared to other tags.
Your h1 tag should contain your most important keywords for that page and if possible the first word or words in the H1 should be the keywords. These should also match the page title keywords and meta keywords.
The H1 tag is of vital importance with regards to search engines. You can have multiple heading tags but only one H1 tag, never forget it. Other tags, H2-H6 can be repeated multiple times and of course they should contain keywords that are a part of your SaaS website.
Creating and updating your sitemap is essential yet it is overlooked numerous times. Think of a sitemap as a route map to the destination you are going to, for a search engine a sitemap is one such thing. A sitemap tells the search engine about your SaaS website structure and pages, a straightforward approach to letting the search engine know what your website is.
A sitemap also provides crucial meta information whenever it gets updated. The information includes, frequency of the page updates, instance of the last change made, and how predominant pages are supporting other pages.
When your SaaS website structure is complete and finalized, generate a sitemap. Don’t skip or postpone this step, also whenever you make changes to your website, update your sitemap. This is a good practice to follow and will give you better and steady growth results.
Robot Txt File
A Robot txt file is the little book of instructions written in a language that bots on the web understand. These instructions form a guiding principle for the robots about crawling and indexing websites and pages. As a part of the Robots Exclusion Protocol [REP], in a SaaS audit checklist this part plays an imperative role.
In practice, robots.txt files indicate whether certain user agents (web-crawling software) can or cannot crawl parts of a website. These crawl instructions are specified by “disallowing” or “allowing” the behavior of certain (or all) user agents.
Most essential part of a Robot txt file checklist includes the following points, just final check them before you push the website into the world.
User-agent allows you to specify the robot name for Google, Bing, Yahoo, Yandex or any other. Crawl-delay guide the robots to wait for a certain amount of time before starting the crawling.
- Proper disallow and allow guide that specifies robots not to crawl
- No index guide for the search engine to remove the page from indexing
- * and $ sting support for text matching and URL
- User-agent allow you to specify the robot name to the search engine
- Crawl-delay that allows robots to wait for a certain period of time before crawling.
The basic form of Robot.Txt file is given below.
User-agent: [user-agent name] Disallow: [URL string not to be crawled]
Also, creating a Robots.txt file that includes your sitemap is simple.
In the previous section we have talked about the importance of generating a sitemap and how to include it in your final checklist before launching a website. To make things easier and more efficient you can include your sitemap location in your Robots.txt file. This will be extremely useful when performing checks on the final stages on your website launch.
How to create a Robots.txt that includes your website sitemap?
1. Locate your sitemap URL
You can find your sitemap in the following way
(i) http://www.domainname.com/sitemap.xml, in the place of domain name enter your SaaS website name and search. Also, know that there is no defined path for sitemap and robots.txt
(ii) If you are not able to find your sitemap by the forest method then use this method and search Google site:domainname.com filetype:xml.
If you are not able to find your sitemap in any of these methods then you need to generate a sitemap for your site. Once you have found your sitemap proceed to the next step.
2. Locate your Robot.txt file
Similar to the previous method, you can find your Robot.txt file using
(i) http://www.domainname.com/robots.txt, in the place of domain name, enter your SaaS website name.
3. Adding Sitemap location to your Robots.txt file
Now coming to the crucial part of this topic, edit your robots.txt file and add a directive with the URL of your sitemap.
Sitemap – http://www.domainname.com/sitemap.xml and your robots file will look like the one below
Now your Robots.txt includes your SaaS website sitemap. It is simple and two things can be checked at the same time without having to spare separate time for each individual task.
Meta Part of your SaaS website
To put it simple words, the meta part of your SaaS website includes meta title, meta keywords and meta descriptions. These three essential parts will let the user know if he/she should visit your website or not. Remember, SEO is all about reaching the right user organically through search engines and for that you need precisely drafted meta parts.
Meta description: A brief information about the SaaS page or website that will be displayed below the heading URL on the search results. A peek into what you are offering in your SaaS website. Usually meta descriptions contain around 155 to 170 characters.
Meta Title: A meta title is the heading that will appear in the search results. It includes the page title along with your SaaS website name. This allows users to know about your page information without having to visit the page. Meta parts of a SaaS website is the determining factor in bringing in visitors to your website. Generally a meta title will be 50-70 characters.
Meta Keywords: Keywords are an important factor in bringing your website to the top with respect to the ranking factor. Have all your pages checked for keywords and update them on a regular basis. When you start to lack on your keywords then it will lead to the fall of your website. Keywords are not displayed directly to the users but at the back end they play a crucial role.
Portable Device Responsiveness
An important aspect of SaaS audit checklists that is often overlooked. A perfect SaaS website must be responsive on all the mobile devices. The use of mobile devices are increasing every day and all the market surveys indicate that the number of mobile device (mobile phones, tablets) usage will keep on increasing. You need to change according to it, before launching, do check your website responsiveness in aspects of a mobile device.
Adapting according to the change will enable you to survive and lead in the digital space. A cross in the mobile device responsive section may lead you down south, your visitors from mobile devices will feel frustrated and irritated when the mobile SaaS website is non-responsive.
Search Console Setup Webmaster
Search console is imperative for a couple of reasons; one, assists your website in Google crawling, webmaster,yandex and other search engines, after submitting your sitemap, two, find issues with structured data and metadata, and it shows you the search terms people used when your site is shown in the results, and how many clicked through. Once your SaaS website hits the air then it is time for you to create a website profile in Google Search Console and verify it, so you can access the information.
Google Analytics and UTM Tracking
As soon as your SaaS website is up and running, you need to initiate the proceedings of Google Analytics. This will lead you to understand your SaaS website performance better, a clear understanding and precise report on the performance of your SaaS website. It also helps you in making changes to your website for better performance in all aspects. Using Google Analytics is easy and simple, all you need to do is follow the steps that can enhance your Website performance.
What gets measured will get managed, it’s simple and UTM tracking just does that. Urchin Tracking Module, is nothing but a simple code that will be added at the end of your URL. This simple code is effective in tracking performance through clicks and impressions. Like before, when you start to measure something it will get easier to be managed.
A snippet of a code at the end of your SaaS website will deliver precise data on performance of campaigns and content. There are mainly five types of parameters you can track with the help of UTM; source, medium, campaign, term and content. A mandatory check point before the launch of any SaaS website, this will show up on your analytics reports to deliver a clear insight on the marketing performance of your SaaS website.
A SaaS technical SEO will assist in having the best result for this and can be considered as an essential part of SaaS website checklist.
There are so many browsers out there, users will come to your SaaS website from more than one browser. What happens when your website is compatible with only one browser? Things will start to end before they even begin. For example, when a SaaS features page is perfectly displayed in Google Chrome, it should also be perfect in Firefox, meaning, your SaaS website must be perfectly delivered in all the browsers.
You must check all your pages, demos, CTA and contact forms in various browsers before launching the website. This action will prevent any future issues with browser compatibility.
Error 404 Page
When you are migrating a website, Error 404 is a thing to look out for. It will take months to design, develop and launch a user friendly top-notch website. All of the old website pages will be indexed in Google but the new website structure will be completely different. Users searching for your business using search engines keep getting sent to a 404 page.
It is easy to avoid these situations, you need to create a proper re-direct plan and check it before the site goes live. Many work is involved behind the scenes for delivering a perfect redirect. A smooth transition is required with respect to Error 404 redirect.
When your URL stays the same, meaning, the URL of pages in both the old and new website remains the same there is no need for a redirect.
In the majority of the cases the top-level pages will not change but for pages in the deeper section of the website there will be a need to check cause many pages are likely to change. Pages like blog posts, news or events, the URL is most likely to change during migration.
When in doubt, plan to set redirects for pages that have matching content topics and intent. Redirecting a user to a very general page when they were expecting focused, in-depth content on a specific topic creates a bad user experience.
Check your SaaS company website and its pages for Error 404 before taking the big step, this will assist in delivering an error free website. You can also use tools like screaming frog to make things easier for you.
Latent Semantic Indexing
A simple yet effective process that can benefit your entire SEO strategy. Latent Semantic Indexing, also known as LSI is effective in all aspects of making your website the best in the SaaS space.
If you are hearing about LSI for the first time, please allow me to give you a simple definition of it.
LSI – A clear and proper mathematical approach and practice that assists in classifying and retrieving information on particular terms and concepts using singular value decomposition.
Basically they are different, simple words that are often used together because they share the same context.
When you search for “Cooper”, the search engine will identify and find different LSI keywords to know if you are looking for Lee Cooper shoes or Mini Cooper cars or Sheldon Cooper from the TV series The Big Bang Theory.
Now, as you get a clear idea of LSI keywords, you should have understood the importance of it. When your new SaaS company website is getting crawled and indexed in search engines, then LSI keywords are an imperative part to get the better out of search engines. Spending some invaluable time to perfect your LSI section will never be in vain.
Content Management System (CMS)
You would have decided this part in the earlier stages of your SaaS website planning. It is mentioned here again for a particular reason, “The CMS you have chosen is compatible with the future growth?” the answer to this question will determine the course of action for your plans.
In case you need to make some changes to your CMS, the final checklist is the thing to do. There are numerous options available before launch but once launched you need to tread carefully as it can cause damage to the live website. Make sure that you have a content management system that meets all your requirements.
Internal Links and Anchor Text
From an SEO perspective internal linking is one of the most crucial factors that determine the success and reach of your SaaS website or any website for that matter.
The internal links have the tendency to drastically enhance the reach of your SaaS product and website among the masses. Never underestimate the power of internal links.
The importance of interlinking is tremendous and it should hold an important place in your checklist planning. You know, launching a SaaS website is easy, but when it comes to delivering the perfect SaaS homepage design and SaaS website you need to have a comprehensive understanding of all the checklists that can make a huge difference in your operation and website performance.
Suppose, when a user finds an internal link in your SaaS website blog and clicks on it, and instead of the link redirecting the user to a product page or a page with imperative information about your product, it leads to a broken link that displays “Error 404”. You will lose a loyal user to your website. Make sure that all the internal links that are in your SaaS website are working properly and leading the user to the targeted page. Know the importance of internal linking and make the most of it.
Internal linking and Anchor texts are closely related. Anchor texts are generally important keywords or phrases that will be used predominantly for interlinking. Am I making it clear or confusing you? Well, please allow me to give you an example, when the anchor text is “link building” the hyperlink on that particular text should lead to a page about effectiveness of “link building“.
Yes, Anchor Texts are important but a random text is not as useful as a keyword concentrated Anchor text. When you use a keyword as an anchor text in a page then eventually it will increase audience engagement with the page and the internal link attached with that anchor text.
Yes, you would have crafted the anchor text with extreme care while drafting the webpage but checking it once before your go live is not a fatal flaw. Make sure that the anchor texts are properly placed in the page and you have used only keywords with paramount impact factor.
Social Media Profiles
Social media is a double edged sword, when you know how to use it, it can be a great tool but if you don’t then it can penetrate your business and damage the reputation for good. The reason for us mentioning social media and Favicon in the same segment is because both of them are often forgotten.
You know what a Favicon is, it is not mandatory but without it there will be something missing. Similarly, social media profiles are not mandatory for a SaaS product but having an active social media profile will send out vital messages about your SaaS product and website into the digital space. Also, an added benefit of having an active online presence will allow you to know the latest and future trends.
When it comes to Favicon, they are small but not insignificant. Have you seen a web page without a Favicon, well, no would be the answer. The reason for using a Favicon is for the user to locate your website when there are multiple tabs open. A small 16×16 icon will serve as a lighthouse for users sailing through multiple tabs in the browsers.
Product Explaining content – Video Explainer
When you notice, throughout history, since the beginning of time, visual impact has not changed much. Take the case of the famous author Mr. Stephen King for example, movies based on his books have become a super hit while the sales of his books were average. This leads us to product explaining video.
Take this article as an example, the majority of the internet population will skim through the entire article, some will take time to read through it completely. But if all these much needed and useful information are presented in an eye-catching format with intense background music then the reach of these information will be next level.
Similarly, you may have tons of information on your website about your SaaS product but a video of two to five minutes will convey all the information with total attention from the audience. But also, be careful while crafting your video with respect to the product information, one small misstep can make the user to never come back to your SaaS product.
Content Checklist to Follow
Now, we believe that you have completed the SEO part without skipping any topics or at least skimmed the entire SEO section because the content part of your SaaS company website will have some impact on the SEO section. For example, when you take the case of SaaS blog design, the UI and UX of the page may look exciting but when your content is equipped with less or no information then it will be of no use.
Checking the entire content of every page will take time and is a meticulous task but if performed perfectly, content has the potential to attract more users in a short period of time. There are a couple of things you need to consider before proceeding with the checklist.
What is your Unique Selling Proposition?
Every single SaaS product out there has its own “Unique Selling Point (USP)”, it is the leverage you have when competitting with a similar product. Your content needs to be articulated with your unique selling point. The content needs to be carefully curated after creation for any deviation from the original information.
Once all the pages are up and ready to go live, you need to check if there are any changes needed in the content part, as it is the one that explains to the user who you are. There are numerous ways in which you can curate your content. The simple one is to check them before you update them on your website.
Proofreading content with respect to your product before updating them to the site is the ideal method for error free and product oriented content. Also, when updating informative blogs on the later stage of your SaaS website, you need to stick to it. Unique content with clearly defined product perspective can always be trusted to enhance your business.
Landing page – What does your audience expect?
A landing page is the most important page in a website, a really important page that determines if a random visitor will turn into a lead for your business or a stat in your bounce rate. When preparing a landing page you need to have a proper plan and execute it till the end. Every landing page you create should have an influence on the visitor, influence through proper information and engaging user experience.
There are some critical checkpoints you need to keep in mind for delivering the perfect landing pages. Some of the critical pointers are mentioned below.
- Primary CTA button
- Heading, Sub-heading and value proposition
- Clear, product explaining content
- Trust Icons
- Design and Template
- Social Media pages (Icons that leads to each of the page)
- Contact information
These are some of the critical points to be considered while preparing the landing page before launch. Also, there can be multiple landing pages for a single SaaS website. Landing pages are the forest impression you give about your SaaS product, make it count.
BLF – Branding, Logo and Font
These things may seem small or insignificant but actually they play a crucial role in making your product known worldwide. Branding revolves around how you project your company and SaaS product. Your logo design, brand messaging, business card design and brand fonts all have one thing in common, it delivers the story of your brand. It should resonate with the type of audience group you are planning to target.
There are four major points to be considered while designing your BLF, and they are mentioned below;
- Convey and communicate brand personality
- Clear, unique and memorable
- Works on every platform
- Easily identifiable in any space
These things are to be considered while preparing your branding, logo and font. There are numerous factors that constitute in making the BLF part attractive and engaging to every user. But the numero uno is legibility, a clear projection of what you are trying to convey or sell to the customer is what the BLF should represent.
Make every single aspect of your branding, logo and font focused towards it but don’t push your visitors. A simple reminder but at the same time a conscious effort in making the visitor think about your website all the time. There are certain differences between each font that impact the perception of every user. Understand it clearly before selecting the font for your website.
A logo is an extension of your product and business. It projects what you represent and believe. Think and create a logo with long term perspective, meaning, down the line your logo should be the identity of your industry, be it multiple SaaS products or a singular SaaS product, your logo should become a symbol of your whole vertical.
Knowledge Sharing Blogs
A SaaS blog design is based on a single rule and that is “Informative, useful and futuristic knowledge sharing”. Don’t just focus on selling products, getting more subscriptions and enhancing revenue, spend some time on delivering quality content. Share knowledge that can assist and help your SaaS website visitors to make perfect decisions related to their progress. A blog is an effective tool in gaining audience trust and attention.
Why is there a checklist for a blog? Let me share a secret, before your website reaches the internet space, you need to have a certain number of blogs ready to be updated. A recent survey conducted by a market leader in digital space revealed that a SaaS website with a minimum of three blogs while launching has high chances of gaining audience trust and credibility.
Plan a schedule and stick to it when it comes to updating informative blogs. A clearly defined, goal based blog can enhance your way of sharing information with your audience. SaaS launch checklist should consist of a separate schedule for blog updates and checklist. It is one of the best SaaS website ideas.
Once you gain audience credibility and support through your blogs, you can indirectly market your own product, updated features and launch of your product. Also, from a SaaS technical SEO perspective, blogs have an imperative part in enhancing your website rank and status.
Informative Content Flow Final Check
An important aspect of SaaS content marketing and SaaS go to market checklist is checking the flow of content. So, what does it mean by checking the flow of content, well, it is really simple. Take this blog for example, if the blog starts with a conclusion, and ends with an introduction will it make any sense to the reader? Similarly, when your SaaS website content is updated it should have a proper structure and flow.
A proper flow of content is like a lighthouse at shore guide every sailor in a rough sea, a proper flow will allow your readers to reach their destination without any hassle. When your flow is irregular or disturbing then it will lead to reduced audience engagement with your website.
Check, re-check the flow of your content and make sure that it is pointed in the right direction. Never hesitate to make changes at the last moment to have the perfect content flow. Also, when you are sure that the content flow is proper and will increase audience engagement then never make any changes to it. But be sure that the content is useful for knowing searching readers as well as product searching users.
SaaS Website Security
When talking about website security, one simply can’t emphasize enough. SaaS website security holds an impeccable reputation when it comes to SaaS audit checklist.
Generally, SaaS website security is like locking your house or car with the best lock, it does not stop the bad guys but if the security is good enough then the bad guys will move on to the next target. Never compromise on website security at any cost, compromising on your SaaS website security is like building the best mansion in the state with no security locks at the gate.
SaaS website security checklist consists of some of the most overlooked pointers that can elevate the standard of your operation in the digital space.
HyperText transfer Protocol Secure (HTTPS)
Why do you need HTTPS? What difference does it make? Well, to put it in simple terms, HTTPS is a communication protector between your browser and server from being intercepted and altered or tampered by attackers. It increases a site’s security, integrity and authentication to a majority of the website. A simple lock icon on the address bar of the website is an indication of HTTPS engaged. HTTPS encrypts all user data, including financial information and browsing history, and protects against third party breaches.
Now that you have understood the need for HTTPS, what do you think? Cyberspace is a hostile environment and every single SaaS website needs its own set of protection protocol.
There is nothing wrong in checking the HTTPS of your SaaS website before you go live. It is common to pull the lock and check once you have locked the house. A thorough
and step by step, a planned check is well appreciated from a security perspective.
So, we have compiled a list of pointers to make the final security check easy as well as extremely effective.
- Latest HTTPS version
- Upgrade SSL certificate (if necessary) and SEO Tools
- Updated URLs for external links and link building
- Configure data highlighter
- Third party extensions and code check
- CDN and PPC check
- Manage URL parameters
These are some of the crucial pointers to be taken into consideration when you perform a HTTPS checklist. When all these checkboxes are in green then you are good to go, if not, then refrain from going to the next step.
Sender Policy Framework (SPF) and DomainKeys Identified Mail (DKIM)
If you are using emails or plan to use emails to retain and gain customers then you should definitely know about SPF and DKIM. They are the fundamental concepts of email authentication and protects email senders and recipients from spam, spoofing and phishing.
SPF – Defines a process to validate an email message that has been sent from an authorized mail server. Assist in detecting forgery and preventing spam.
DKIM – An email authentication that allows an organization to claim responsibility for messages in a way that can be validated by the recipient.
When you are sending commercial and business emails from your SaaS website about your product or service, it is critical to implement both SPF and DKIM. An essential protective protocol that plays a crucial part in protecting customer relationships and brand reputation.
When talking from the security perspective, these are simple steps that should remain on top of your security measures. Ensure business-critical emails reach your customers’ inboxes on time and don’t end up in spam folders. Check for the proper functioning of these two security measures for delivering the perfect emails that don’t end up in the customer spam folder and get neglected.
Weekly and Monthly Backups
Proper, planned backups hold a prominent part in SaaS security checklist. Backups are a part of the cycle now, between cyber threats, accidental damage and equipment failure, it is not a matter of if but when. Recent statistics have clearly shown that almost 29% have never backed up their computers while 10% perform backups on a regular basis.
A solid backup plan and system in place will help your business to get back on feet within ten minutes of the attack or damage. Make plans for it and take backups accordingly, this will ensure that your SaaS go to market checklist is on the top bar of the digital space.
What files to be backed up?
- Operating system files
- Software application files
- Minimum used files
- Lesser used data files
- Entire data files on every server
The frequency of backups will differ depending on the business requirement and sensitive information your business holds. Backups can be scheduled to happen automatically on certain times of the day. From a SaaS website checklist perspective, backup routine and effectiveness must be checked before you make the big launch.
If your backups are automated, you need to verify the process and be sure that it works perfectly without any glitches. A proper backup checklist will intensify website performance in all aspects of the operation. For example, when you are planning to update your SaaS product features page and things go south while updating the new page, you can always rely on the backup of the old page to fill the void.
Latest and Update – Software, Addons and Themes
Why are updates important? Why do you need to use the latest of everything? Well, the answer is to keep your SaaS website protected at all times. An updated software, addon and theme will always have the latest security patch enhancement in performance. Any imminent threat can be easily avoided by using the latest software version, addons and themes.
Let’s assume that it takes you a couple of months to finish your SaaS website. Before launching the website into live, you need to check for latest updates in the software, addons and themes you are using. Updating to the latest version before launch will enhance the performance as well as the security of the website.
Yes, updates are often released but it is mandatory to launch the website with the latest version in every aspect. This will ensure that your SaaS website is operating at maximum efficiency.
Password Protection & Encryption
Passwords are important, irrespective of where you use them. A password for logging into your website must be encrypted and needs to be fully protected. In most of the cases a password generator will be used for generating passwords and everytime a password is generated, it will be different from the previous one and will be hard to guess.
Encrypting a password and storing them in a safe and secure place is an essential act for maintaining the integrity of the website. When your password is weak, your entire SaaS website is extremely vulnerable to an attack. We have seen in the previous section the importance of having an effective stronghold during an SaaS audit checklist. Make sure all your passwords are strong and encrypted. Cyberspace is always looking for vulnerabilities and it is your responsibility as a SaaS website owner to be careful about it.
Protection Against SQL Injection Attacks
What is an SQL injection and how can you protect yourself from those attacks? To answer in a simple manner, SQL injections is a technique used by hackers, a SQL query into input fields to then be processed by the underlying SQL database. These weaknesses are then able to be abused when entry forms allow user-generated SQL statements to query the database directly.
What happens when your SaaS website is attacked by SQL injection?
- The attacker will be able to access sensitive information
- Easily enumerate the authentication details of users registered on your SaaS website
- Alter, replace or delete the drop tables or data in the database
- Easy to inject more malicious code into the system
There are numerous SQL injection prevention techniques available in the digital space and you have the option to select the best one based on your requirement and resource availability. Some of the best SQL injection protection techniques are mentioned below, you can also use a technique that is not mentioned here. That is not the point, the point is to make sure that the technique you have implemented is performing its process effectively. You need to check for vulnerabilities from an SQL injection perspective.
- Validating Inputs
- Parameterized Queries
- Proper Store Procedures
- Avoid Administrative Privileges
- Enhanced web application firewall
Prevention techniques are many in the market with varying attack vectors. Because of the large variation in the pattern of SQL injection attacks they are often unable to protect databases.
Two Factor Authentication
It is advisable to use two factor authentication for all of your essential logins. There are multiple steps you can choose from in a two factor authentication. It can be an OTP to your number, email verification code and much more. The essential factor of this authentication is that you can put an end to malicious login on your SaaS website.
When two factor authentication is implemented, it provides a completely secure login. There are multiple factors into play providing enhanced security for every login attempt. Before you go live with your SaaS website, you need to make sure the implemented two authentication is working perfectly. There are some possibilities where the two factor authentication may be hindered in the middle, this can lead to trouble logging in and also will cause a halt in the logins. Therefore make sure that the two factor authentication works perfectly for the logins before launch,
Change Admin Login URLs
Let me put this into perspective, what happens when people come to know the address of the celebrity they like the most live in. First they will visit the street, then will get crowded there and eventually will find the house and get inside. The same happens with the admin login url.
When you have the same admin login url for a long time, the chances of it getting out to cyber attackers is easy. It is advisable to change your admin login url at a regular interval. Using the same URL is highly prone to cyber attacks and it can cause you heavy damage. Fix a certain schedule and follow it rigorously for updating your admin login url.
Once your admin login url is exposed then it is simply a matter of time for the internet dwellers to gain access to your administrator page. Updating your admin login url is a simple task that offers invaluable protection against cyber attackers.
As the great British Naturalist, Charles Darwin explained, “It is not the strongest of the species that survives, nor the most intelligent; it is the one most adaptable to change” Change and update your logins and passwords at regular intervals and that will enable you to have the best protection against cyber attacks.
Apart from the checklist topic mentioned above there are a couple more checklists that need to be a part of your routine before the big launch. They are common checks with respect to security of your SaaS website but there are a few more checks that are mandatory those checks are mentioned below:
- Log Errors and Warnings
- Mitigation against DDoS attacks
- Limited Login attempts
- GDPR Compliance, Privacy and Cookies policy
- Strictly no use of Flash in the website
A complete and comprehensive list of security measures that is mandatory for any SaaS website. Skipping any one this single step will put your SaaS website at risk and will be a big threat if ignored for a long period of time. There are multiple factors in play with each section and they are interconnected with each other. If you skip on any of the steps then there is a high chance of it having a negative impact on your business. Plan a proper checklist and follow the plan without any hassle.
Page Loading Checklist
Patience is wearing thin in this digital age, if you don’t believe me then go ahead and increase your page loading time. Check how many of your visitors will wait for the page to load to check it out. Well, the answer is clear and page loading speed in a vital factor form reducing bounce rate of your SaaS website.
There are a lot of points to consider when reducing your website loading time. Even a small change on the back end can be responsible for a huge delay in page loading time. Loading page of your website can vary from the testing phase and during the launch. Therefore checking the loading page time as often as possible will result in better response from the audience perspective.
Below are some of the key pointers that can affect your page loading time. A proper checklist accompanied by a strict routine will never let your page loading time go out of hand.
Completely Loaded Page – Between 1-3 Seconds
As mentioned earlier, the fast paced digital world is threading on a thin line of patience. The industry standard for a SaaS website loading time is between 1 to 3 seconds, anything above it for a static page will result in reclining customers and with respect to a dynamic page the loading time should be strictly below 6.4 seconds. The perfect homepage layout best practices for a SaaS website will strictly follow this.
What was your last vacation? How long did it take for you to recall it? The same happens with using the cache memory for faster loading. Cache is a way of temporarily storing the contents of a Web page in locations closer to the user, similar to the way our memory works. It therefore speeds content downloads and helps deliver a faster, more satisfying user experience.
The moment a new user visits the website, the browser will store certain information like, CSS files, images and logos for a specified amount of time. Browser caching allows these saved items to be served immediately upon the user’s next visit, rather than requiring new requests to be sent back to the origin server.
This will result in a faster response time. The basic, unchanged information of the page will be loaded faster which inturn will allow the user to stay longer in the website and visit other pages. Cache implementation is connected with SaaS security checklist. Cache is information and it needs to be protected. Perform a final check with respect to the routine involved in the process of cache implementation before you hit live.
CDN to Server Faster delivery
Content Delivery Network (CDN), an essential part of increasing SaaS website loading speed. From a B2B SaaS website copy perspective, the CDN can considerably reduce your website loading speed by speeding up the content delivery process. It is mandatory to keep an eye on the time taken to deliver the content to your website.
The time taken to deliver content can drastically reduce or increase the SaaS website visitors. Usually, CDN reduces the path an information has to travel between the server and the user. CDN is nothing but a series of servers, in place of a single server with multiple geographical locations. The moment a user accesses the information, the information is pulled from the server closest to the user location.
This can considerably reduce the page loading time of the content in the webpage and increase user interaction with the page.
Compressed Images and GZIP compression
For any SaaS website, images will deliver their operation and dashboard performance. To put it in simple words, images deliver better engagement when compared with effective content. Using too many images also has its own downside and it can gravely affect the website performance and loading time.
For example, a SaaS homepage design will have certain default images explaining about the product, its features and how it helps business.
These images are mandatory, should be in high quality without any flaws but at the same time should be small in size. A compressed image without compromising on the quality will always be on the positive side of the page loading speed. There are numerous factors that contribute to a faster loading time and compressed images are on top of it.
Before your SaaS website hits the digital bandwidth, double check whether or not your website images are compressed. Also, make it a mandatory task to check images on a regular basis for any uncompressed images
The most popular lossless data compression method in the digital space. The best possible method out there to reduce the size of your HTML pages, stylesheets, and scripts. You can use this compression method only in cases where the server supports the GZIP compression. It delivers the compressed copies of each resource with an added Content-Encoding header, specifying that the resource is encoded using gzip.
When compressing the images there are certain conditions that must be satisfied without any compromises and with GZIP, it will be satisfied. If you have implemented GZIP, then it is mandatory to make sure that all the images are compressed with that and there are no exceptions with it. Also, when making changes to the images or updating new images make sure that they are compressed.
Minify – HTML and CSS
The minification or minification with respect to HTML and CSS refers to the cutting down of unwanted, redundant data without affecting the resource processed by the browser. The best examples are, removing unused codes, using shorter variable and function names and so on.
When you are planning to launch a SaaS website for better digital communication and what happens if it lags in making effective communication with the customer. Basically, minification is nothing more than reducing the code length without reducing the effectiveness of the SaaS website.
When asked the question “How to create a SaaS website?” The first thing that should come to your mind is a simple coding process without compromising the output of the website. When you can reach the same output in twenty lines why use 200, it is simple as that. When you effectively code then the loading time of the website is assured to drop considerably.
First clearly understand the role of defer in a script. Usually, when defer is implemented, the attribute will tell the browser not to wait for loading the script, instead the browser will continue processing the HTML files and build Document Object Model (DOM). During the time when the files are executed and DOM is built, the script will be loaded in the background.
It is the best practice to manipulate the DOM (basically page elements and content) inside a web page, either during the page load or in response to the user events.
This ensures that the user is being presented with useful information without having to wait for the entire script to load and deliver information. The basic setup will be presented without any delay and therefore the information the user is looking for will be delivered to them without any delay.
Time To First Byte (TTFB), is a simple measurement that is used as an indication for the responsiveness of a web server. A precise measurement of the duration from a user or client making a request to the first byte of the page being received by the client’s browser.
A low TTFB is associated with higher rankings in search engines
SaaS website ideas must include a separate section for measuring the TTFB of the entire website. When a website has low TTFB then it indicates that the website is fast and highly responsive. Having high TTFB for your website is not good and will definitely result in declining user engagement. It is essential to check your TTFB once in a while and maintain a very low rate.
If your TTFB rate is higher, it should be on the top of your priority list to check the reason and reduce it to the bare minimum. For a SaaS launch checklist, an ideal TTFB is between 100ms to 300ms but 300ms to 500ms is acceptable. Always check the issue that impacts the website with respect to TTFB.
Usability – SaaS Launch Checklist
If you are planning to have the best SaaS website structure, then you should have an angle to look at the website from a usability perspective. A perfect usability experience will guarantee increase in online presence, awareness and build good relationships with potential customers. At the end of the day, websites are developed to make user experience better and know more about your SaaS business.
A proper user friendly website should follow the best practices in terms of creating a perfect functional website. The fundamental updates with importance to design, navigation and important CTAs and features will increase user interaction and engagement with your website. A final check of usability is mandatory for any SaaS website, as mentioned in the starting of the article, a website is the gateway into your business. Make your gateway the best and beautiful entrance ever possible.
Some of the key points to consider and take into note are mentioned below.
- Perfect responsive layout
- Ideal visual hierarchy
- Useful site search functionality
- Simple form entry with essential information
- Professional design and color choices
- Clear within website navigation
These are the most important and vital SaaS website best practices, they should be never ignored and should be on the top of your website designing phase. Along with it we have mentioned here some vital pointers that are often overlooked but have a great impact when used correctly.
Disabled and Visually Impaired Screen Readers
In the initial days of discussing SaaS website ideas, have you given a thought about including an assistive technology, a screen reader? Well, if not then please rethink what you are about to executive. Bring in visitors from all aspects of life to your SaaS website, screen readers are essential features when you are thinking about bringing about visually impared visitors to your page.
It will bring attention to your SaaS website in the digital space, cause only a handful of websites have those. There are not many websites out there with the screen readers, therefore make it a point to have features that allow visually impared people to visit your website. You can even bring your SaaS content marketing structure into this loop that will make way for better reach and customer engagement for people through all walks of
WCAG Compliant Color Guidelines
Web Content Accessibility Guidelines (WCAG), is a universally defined guideline that aims at making web content more accessible to people with disabilities. Accessibility involves a wide range of disabilities, including visual, auditory, physical, speech, cognitive, language, learning, and neurological disabilities.
When you are performing the final checks before the website goes live, make sure that all the pointers are made clear and accessible from a visually imp[aed point of view. These guidelines are primarily intended for the following segment of the SaaS website
- Web content developers
- Tool developers for web
- Web accessibility tool developers
- Resources intended for different people, including policy makers, managers, researchers, and others.
In majority of the cases WCAG is included in the starting stages of the website design but is often ignored during the development and final stage of the launch. Allot a specific routine and guideline for making your SaaS WCAG compliant.
Attractive Imagery and Updated Content
You may have the best SaaS product that is mandatory for future business growth but if your website is not up to the mark, then the chances of getting more conversions is down the drain. As mentioned earlier, imagery and content to a SaaS website is the lifeline of any SaaS website.
There are a couple of things that need to be addressed with respect to the images and content delivered on your website. During the initial launch your website is all up to data but what about a couple of months down the road. Well, that is where updating the content and imagery comes into play.
For example, when a visitor visits your website during the initial days of the launch, they will be thrilled but when they see the same outdated content and image for the nth time, they will lose interest in the website and will stop visiting it. Regular updates are a part of keeping your website on the top with ever increasing visitors and customers.
Yes, you read that correctly, a contemporary design. Designing involves proper planning, thinking and to the dot execution. But it needs to be updated every once in a while, nothing major but should satisfy every user irrespective of the generation gap. When you look at the evolution of websites over the years, one thing will be clear, the change in design and looks to match every present generation.
But what will it fit into a SaaS launch checklist? Well, the answer is simple, embrace the change and plan for it during the initial days. Please, allow me to give you an example, when you launch a SaaS website, you will have the latest of everything but after a couple of months it will be completely outdated. Therefore while performing the initial launch checklist, predict the changes required and make a plan for it.
This will never let you become outdated with respect to your website design and layout. Of course, the SaaS product will be updated every once in a while but why not your website. There are certain things your need to consider before launching the SaaS website and updating the usability factors of your SaaS website is the mandatory one.
Videos to deliver the message across
When you look behind the plan of designing your website, the main objective is to let the users know the importance and use of your SaaS product. It is the underlying factor of all the SaaS websites, so why not a two to five minute video for users who are “too busy” to read.
Videos are a powerful medium of communication, irrespective of the place they are used in. During the initial days on SaaS website structure do plan for spaces that include effective communicative videos. But one important factor to keep in mind is that it should not be long. There are certain guidelines to be followed with respect to making a proper video in place of content. Make use of the visual medium of communication and check them before launching your website into the digital space.
Call to Action – Attractive
As a SaaS website best practices, it is important to have CTAs at the right places but what about the visual appeal of the button. Call to action buttons are important and they play a prominent role in getting more customers. Therefore make it attractive and allow users to see it first when they enter your SaaS website. There are numerous factors in play when it comes to delivering the best call to action button, it includes a catch phrase, good design, proper placing and most of an eye catching design.
All these factors need to be properly followed in delivering the best Call To Action button. This can make a huge change inbound customers. There is nothing wrong with updating the Call to Action button when you are not satisfied with the initial design but make sure that it is better that the previous one and catches the attention of every customer.
Different Content to Different countries – Not a good choice
All SaaS websites and products are launched to become a worldwide success, it is achievable. But that does not mean to have different content and structure for different countries, the page can be translated to different languages but the content should be the same. When you are using different content for different content for different regions then it becomes a huge hindrance for maintaining and updating the content every time you add new features.
Making different content for each region will be a huge burden from the usability perspective. Your product will be the same for all the countries then why you need different content and presentation styles. It will cause time and effort with little return from the user perspective. If you have planned on presenting different content for different regions then please do reconsider that option and make a single and simple presentation with all the information in a single format throughout the globe.
Contact Forms and Cookies
You might think now, what is the connection between these and contact forms. First we need to look at contact forms, when you look closer, you can understand the importance of contact forms. Contact forms are an effective communicating bridge between the SaaS company and the potential customers. Never use too many categories or sections in your form for customers to fill in. Never confuse customers with too many options, there are a number of SaaS websites with too much information needed on a customer contact form, it will drive out potential customers and loss in revenue.
Cookies, it is a part of understanding your audience behavior pattern. In a SaaS company website, the need to access cookies is high and for that you need to get proper consent from the user. After the implementation of GDPR and CCPA, the data tracking in the digital space has evolved. When you are asking a customer for their consent make sure that the consent pop up is not blocking the entire site. This will decrease the credibility rate of SaaS websites and users will start to leave without even thinking about it twice.
All the factors that contribute in delivering better customer experience will come under the usability heading. The ones mentioned above mandatory and essential in building the best ever SaaS website.
Where have you placed your product demo button on our SaaS website. There are a number of factors that contribute to a successful click on the button. When your product is satisfying and a potential customer is looking for a demo, they should not search for the button, it must be visible and eye-catching.
When usability testing is taking place, all these mentioned items should be checked and the improvements must be made necessary. Because everything in the usability section looks simple but is extremely effective when it comes to converting a potential customer into a long loyal customer. Make use of all these essential usability checks to deliver and build a SaaS website.
Double Check Required
To err is human, there is nothing wrong in making a mistake but it is a grave sin to rectify it. When you build a SaaS website there are certain areas that require extra care and repeated checks. They are small but extremely effective in enhancing the performance of your website as well as increasing your SaaS product reputation.
For example, when performing the talk of SaaS content marketing, it is essential to check, re-check and the content part as well the marketing strategy. Similarly, when you are preparing the final checklist of your SaaS website, the need to re-check certain things in the checklist will hold top priority.
Build a SaaS website, make the perfect SaaS product, follow a rigorous strategy to success, all these are a must to become the best in SaaS. But don’t forget the journey of a thousand miles begins with a single step and that single most crucial step is delivering the perfect SaaS website.
Here we have mentioned some of the critical points that require multiple re-check during the final countdown of the website launch. They are often overlooked and businesses have paid heavily for their overlooking. Never make the same mistake twice, it will cause a major dent in your website.
Places where double checks are required are mentioned below:
- Information about your SaaS product provided on the site – Double Check the features and pricing
- Visual Part Cross Check – Images, infographics, and content presentation.
- CTAs and Demo buttons working?
- Page loading time working as planned?
- Re-check everything from a coding perspective
- Test and Retest
- Launch with a Bang
These are some of the critical and most important final minute checks that can enhance and intensify the reach of your SaaS website during the initial stages. Will these things alone can make the change, of course not but they are critical in making the necessary improvements for better websites. I agree, the checklist is long but it is not in vain. This will definitely help in launching the perfect SaaS website.
Why do you need a SaaS website Checklist?
You think, think this is a little too late to ask this question, probably yes, but by now you should have understood the importance and effectiveness of following the perfect checklist. There are so many small parts that contribute to the success of SaaS websites. Having a SaaS checklist is always important and vital in gaining the best possible results through ever increasing users and visitors.
A lot of things will be happening around during the final horse of launching the website. Therefore a checklist is essential to make sure that you have covered all the bases of the website. Plan the website and in parallel prepare your SaaS website checklist. Making things easier always starts with the difficult step. The bottom line is, having the perfect checklist always leads to the perfect website.
To wrap it up
SaaS website design and launch is not a simple task, it requires effective planning and execution. The execution of each step is mandatory and the final task of checking them is what that matters the most. A good piece of software or website requires numerous checks and proper planning that can elevate your SaaS product as well as your website to the next level.
Keep in mind, the first draft is never perfect and the universal rule is applicable to SaaS checklist.